Navigating the rise of digital commerce: Imperatives and impediments for CMOs
Download this exclusive report to learn about how to handle and embrace the latest trends in digital commerce.
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The top trends in digital commerce for 2022
Ever since the beginning of the pandemic in 2020, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has only accelerated in the past two years in almost every consumer facing industry. Kiosks are the new waiters; mobile apps the new foyer; messaging conversations the newest form of checkout. Businesses saw digital generate profit like never before. Instagram,TikTok, and other social media channels doubled-down on their commerce offerings and a bright but uncertain future is unfolding for marketing executives to capitalize on.
The question for CMOs today — and the focus of this report from the CX experts at Khoros — is which of these changes are here to stay, and which will go back to the way they were before COVID-19. In this report, CMOs can get the information they need to inform key decisions about how consumers will consume, both in 2022 and moving forward.
Our analysis is based on an exclusive survey of more than 1,300 consumers and marketing leaders around the world. We’ve used this research to identify key consumer trends in a post-pandemic world. Our findings confirm the importance of the human connection in marketing strategies, incorporating both humans and AI across digital channels, and offering more seamless experiences at every touch point.
If you’re a CMO, marketer, or any other type of customer engagement professional, you can’t afford to miss these findings. Download the report today to learn more about the digital commerce trends that will impact your brand in the coming year and beyond.
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Khoros’s award-winning customer engagement platform helps over 2,000 global brands, including one-third of the Fortune 100 companies, create customers for life. With over 20 patented technologies, Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Combined with our top-rated services, the Khoros platform enables brands to connect with customers throughout their entire digital journey.
Khoros powers more than 500 million daily digital interactions and leverages AI to turn these interactions into actionable insights. Primarily owned by Vista Equity Partners, Khoros is recognized as one of the Best Places to Work both nationally and locally across our 11 offices around the world. For more information, visit khoros.com.